As established in the last post, building inbound links is important for your quality score when developing a website to promote products via PPC advertising. It not only looks more natural but makes your site stand out from the many other thin, only for PPC type sites around. I’ve also noticed with my own sites that they’re less prone to get Google slapped when they have solid content and a number of inbound links.
But you don’t want to spend a lot of time building links right? Afterall if you wanted to play that game you’d be focussing more on SEO techniques rather than PPC.