Glossary
Posted on 
July 24th, 2008 by 
Editor
PPC Marketing is full of abbreviations which can be a bit overwhelming when you’re first starting out. Here are a few definitions to help you sort through the capitals.
PPC - Pay Per Click. This refers to how payments for ads are calculated - every time someone clicks on your ad, you pay whether they purchase or not.
CTR - Click through rate. This is the percantage of people that view your ad compared to the number that actually click on your advertisement.
QS - Quality Score. This is the rating that Google and Yahoo give to your site. Its based on many different factors but the overall aim is to improve the users experience by stopping makeshift sites from advertising.
CPA - Cost Per Action. There are many CPA networks that pay based on the user completing some information. It could be entering their email address or zip code up to filling in a form and entering their credit card details. Usually the more information required the higher the payout.
CPS - Cost Per Sale. This is where affiliates get paid on a finished sale.
CPC - Cost Per Click. This is the amount you’re prepared to pay for someone to click on your ad.
Landing Page - This is the page where your user lands after clicking on your ad.
