If you were doing a site for SEO a general rule of thumb is to have at least 50 pages of one-of-a-kind (or semi unique) content, have deep inbound links (links to pages other than just the index page), have a silo based internal linking structure and to be regularly adding new content and links.
One of the main attractions of PPC over SEO is that there the returns are faster and there’s less promotional activity needed to get traffic. SEO is about site structure and its about building links, sometimes a laborious process. With PPC you put up your campaign and the traffic flows in. Right?
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